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Aalto Service Camp 2011


Aalto Service Camp is an Aalto-wide, cross-disciplinary service innovation course consisting of intensive working periods, or camps. Students work in groups of 4-6 students, each group having members from all three schools of Aalto. A group innovates a new service, through all the steps from initial idea to the experimentation with an implemented service. The core of the course consists of five camps: idea camp, concept camp, design camp, implementation camp, and experimentation camp.

Since services embody variety of practices, systems and models, their successful creation depends on balanced combination of design, technology and business perspectives. The contribution of different disciplines makes all stages more creative, and the students learn and benefit of the viewpoints of other disciplines. They also come to better understand the concrete roles that different disciplines can play in an innovation process.

Venture capitalists and entrepreneurs will be following the course to give the groups real-life business perspective and to identify routes of further development for promising service prototypes.


The practical outcomes of the course will be implemented and tested service prototypes. The course will give the opportunity to learn through hands on collaborative activities ideation, concept design, business modeling, design techniques and tools, rapid development methods and technologies, and communication strategies. Students will also create a network of transdisciplinary contacts building a platform for future initiatives.

Credit points and inclusion to study programs

The course is intended for all Aalto students interested in innovation of digital services and (1) working towards their M.Sc. degree or (2) doing their postgraduate studies.

The number of credit points is 6 per student.

Each School will accept the course and has its own substitution arrangements. For instance, in School of Science and Technology the course can substitute at least other T-106 project courses, and in SDE program it can substitute other C-module courses. Other substitution arrangements can be negotiated with appropriate organizers.


Aalto University, School of Science and Technology

Heikki Saikkonen, Esko Nuutila, Seppo Törmä, Vesa Kantola, Mikael Runonen

Aalto University, School of Economics

Virpi Tuunainen, Risto Rajala, Juho Lindman, Heikki Lempinen 

Aalto University, School of Art and Design

Lutz Gegener, Håkan Mitts

External experts

The Aalto Service Camp regularly uses external expers and lecturers from the industry to bring the latest real-life experiences into the course. This year are external experts are:

Course mentor

Harri Kiljander, F-Secure

User centric design

Anne Kaikkonen, Nokia

Software development best practices

Janne Käki, Futurice


The course begins on March 17-18, 2011 with a two day camp, including introductory lectures, team formation, and idea generation. The attendance to this session, as well as to all of the other four camps is mandatory for each participant. The course ends with the last camp on May 27, 2011.

The groups will be from 4 to 6 students. The camps will provide each group with a place to work, and a video projector or a screen. Some computing equipment and mobile devices can be provided by the hosts of the camps but the participants will benefit if they can have their own equipment (such as laptops) available at the camps.

Groups are expected to create a Web page through which they can show the content, progress, and results of their work.








2011-03-17 (Thu) and
2011-03-18 (Fri) 9-16

Venture Garage

Idea camp
Goals and arrangements
Introduction round
Concepting lectures
Idea generation
Team formation
Definition of homework

A set of groups, and
for each group

- 2-3 ideas
- homework for ideas


2011-03-25 (Fri) 9-12

Venture Garage

Concepting and business models
Risto Rajala, Harri Kiljander



2011-03-31 (Thu) and
2011-04-01 (Fri) 9-17

Venture Garage

Concept camp

Concept presentation


2011-04-08 (Fri) 9-12

Venture Garage

User centric design
Anne Kaikkonen, Nokia

User experience design 
Mikael Runonen, Lutz Gegner



2010-04-13 (Wed) and
2010-04-15 (Fri) 9-17

Venture Garage

Design Camp
Two aspects:
  1. Design for user interaction
  2. Software design/architecture
Experimentation with
implementation tools

Service demonstration
Initial architecture
Selection of tools to use in
the implementation phase


2011-05-06 (Fri)
9-12, 13-15

Venture Garage

Software development principles
Janne Käki, Futurice

Cost effective software
Juho Lindman, Heikki Lempinen



2010-05-09 (Mon) -
2010-05-13 (Fri) 9-17

Venture Garage 

Implementation camp
Software implementation
Deployment & marketing plan
User interface finalization

Implemented service


2010-05-27 (Fri) 9-19

Venture Garage

Experiences camp
Experimenting with services
Final party

Evaluation and feedback

Material from the lectures

Idea camp material

Course presentation, schedule etc:

Aalto Service Camp 2011 Intro and Idea Camp.pdf

Material from the Concept lecture on March 25:

Risto Rajala, HSE:

Service business model design_2011_rajala.pdf

Harri Kiljander, F-Secure:

Aalto Service Camp Kiljander 25-Mar-2011b.pdf

Link to business model presentation in 2010 by Virpi Tuunainen:


Concept camp

ASC2011 Concept camp.pdf

Design lecture

Anne Kaikkonen, User centric design

Anne Kaikkonen user _centric design.pdf

Mikael Runonen, researcher, ASS (Aalto School of Science)

Mikael Runonen Presentation.pdf


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