TCR teaching resources

Below you can find assignments developed by members of our community. If you choose to implement one or more of the assignments in your course, please credit the instructors.


Advertising

AssignmentInstructorInstitutionFiles
Case analysis of advertising regulationsAlexei GloukhovtsevAalto University School of Business (Finland)
Representations of minority groups in advertisingAlexei GloukhovtsevAalto University School of Business (Finland)
Analyzing a subset of ads

Steven Shepherd

Oklahoma State University (USA)


Behavior change, behavior tracking

AssignmentInstructorInstitutionFiles
Social marketing campaign based on behavior change trackingAlexei GloukhovtsevAalto University School of Business (Finland)
Carbon footprint estimationMatthew Maxwell-SmithHuron University College (Canada)


Miscellaneous assignments

AssignmentInstructorInstitutionFiles
Movie reportMia BirauEmlyon Business School (France)
Sustainability Marketing Industry ConsultationMatthew Maxwell-SmithHuron University College (Canada)
Environmental marketing planMatthew Maxwell-SmithHuron University College (Canada)
Short written assignment

Steven Shepherd

Oklahoma State University (USA)
Course synthesis assignment

Steven Shepherd

Oklahoma State University (USA)




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