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Code: BIZ40903

Extent: 24 credits

Language: English

Responsible professors: Ass. Prof. Jukka Luoma

Target group: School of Business degree students only

Application procedure: Degree students at Aalto School of Business do not need to separately apply for a study right for the minor.

Upon the completion of the Minor in Strategic Marketing, the student will:

  • understand how marketing contributes to the competitive advantage and financial performance of a firm;
  • understand the challenges brought about by competition, industry characteristics and firm’s environment more broadly;
  • be able to develop a firm’s strategy and business model in a market-oriented way; and
  • be able to make strategic decisions about what kind of products, services, and business models the firm (or other organization) should develop and how.

Structure of studies 24 cr

Choose 6-12 cr from the following courses:

1) Self-study course, offered only for non-Finnish speaking Aalto School of Business MSc-students.

Choose 12-18 cr from the following courses:

2) Replaces courses 23E53000 Brands in Strategic Marketing and 23E53050 Merkkituotteet strategisessa markkinoinnissa.